• 郝熠然

• 郝熠然

• 郝熠然

• haoyiran_0912

• STP | 郝熠然

• 云熠引力场

• 云熠小世界

• 云熠小世界

• STP | 云熠星河

「 Wu An 」 - ToMyShore - พระโพธิสัตว์
Role | You Shulang - โหยว ซูหลาง

「 Wu An 」 - ToMyShore - พระโพธิสัตว์
Special
Role | You Shulang - โหยว ซูหลาง

安念 - ความคิดเพ้อฝัน
Artist | YunQi & HaoYiran
OST.「 Wu An 」 - ToMyShore

溺于业火 - จมอยู่ในเพลิงกรรม
Artist | YunQi & HaoYiran
OST.「 Wu An 」 - ToMyShore

陪你走到世界尽头
Artist | YunQi & HaoYiran

HAO YIRAN x MASK FAMILY
Radiance Spokesperson
Official Announcement | 22.01.2026
Radiance Ambassadors
Official Announcement | 13.01.2026

HAO YIRAN x MEIKING
SKY BLUE sunscreen Spokesperson
Official Announcement | 31.01.2026
SKY BLUE sunscreen Ambassadors
Official Announcement | 23.01.2026

YUNYI x CARSLAN
Black Magnetic
Official Announcement | 26.01.2026

YUNYI x SNACKPAPER
Brand Spokesperson
Official Announcement | 11.02.2026

HAO YIRAN x LEECN
Starlight Spokesperson
Official Announcement | 03.03.2026

📊 Sales Highlights
• Total GMV Across All Channels on Announcement Day: 13.88 million RMB
• JD Live Streaming Ranking: TOP 1
• MFS Live Stream – Same-Day Sales: 22.32 million RMB🔥 Sales Performance (GMV)
Within 15 minutes of the official announcement
➤ JD single-store GMV exceeded 6 million RMB
Within 3 hours of the announcement
➤ Brand-wide GMV across all channels exceeded 13.88 million RMB🏆 JD Platform Rankings (Facial Mask Category)
• Top 1 Best-Selling Brand
• Top 1 Best-Selling Store
• Top 1 Best-Selling Product
➡️ Achieved 3 Top 1 rankings simultaneously🏆 Tmall Rankings
• Top 1 Facial Mask Brand Sales
• Top 1 Facial Mask Product Sales
• Top 1 Skincare Product Sales
• Top 1 Live-stream Sales Ranking
➡️ Achieved 4 Top 1 rankings simultaneously🏆 Douyin Rankings
• Top 1 Beauty & Skincare Sales Ranking

🚀 Sales Highlights
• 30 seconds after official announcement:
30,000 gift sets sold out (in-stock gift boxes)
• Within 1 hour:
10,000 pre-sale gift sets sold out
• On announcement day:
25,000 single-product sets sold
• Within 24 hours (all platforms):
GMV of Hao Yiran featured products exceeded 17 million RMB📈 Platform Growth
• Tmall:
Sales growth vs. previous period: +19,541.39%
• Douyin:
Sales growth vs. previous day (same time period): +11,692%
• JD:
Sales growth vs. previous day (same time period): +6,094.42%🏆 Rankings (Within 1 Hour of Announcement)
TOP 1 across multiple charts
• Tmall Sunscreen Product Ranking
• Tmall Sunscreen Store Ranking
• Tmall Beauty & Skincare Product Ranking
• Tmall Beauty & Skincare Store Ranking
• Douyin Beauty & Skincare Store Ranking📣 Brand Exposure
• Multi-platform brand exposure surge
• Offline large-screen billboards across 10+ cities
• Reached 5 million+ viewers

🏆 Campaign ResultsLaunch Day (First 10 Seconds)
• 20,000 sets of gift boxes sold (ready stock)Launch Day – Total
• 20,000 sets of gift boxes pre-ordered
• 40,000 sets of limited gift boxes sold (total)📈 Douyin Performance
Category Rankings
• TOP 1 in Douyin Beauty Skincare Category
• TOP 1 in Douyin Flagship Store Sales
• TOP 1 in Douyin Brand SalesLive-stream Performance
• Conversion rate: +3884%
• Engagement growth: +1902%
• GMV increase: +195W+ (≈ 1.95 million RMB)💰 Overall Sales
• Total GMV from Douyin flagship store during the campaign:
1300W+ (≈ 13 million RMB)

📊 Key Results
• Peak concurrent viewers during the live stream: 349,000
• Dedicated-link sales (12 hours after official announcement + live stream):
28.53 million RMB+🏆 Major Achievements
• First-ever dual brand ambassadors
• GMV exceeded 22.23 million RMB within 12 hours
• 40,000+ limited gift boxes & set bundles — completely sold out🥇 Rankings
• TOP 1 on Weibo Rankings
• TOP 1 on Douyin Rankings
• TOP 1 on JD Industry Rankings
• TOP 1 on Tmall Industry Rankings

24-Hour Sales Report📊 Within 10 minutes of the official announcement
Sales exceeded 16.88 million RMB+📊 First 24 hours total transaction value
26.60 million RMB+📦 520 Exclusive Set (first 24 hours)
48,000 sets sold

Sales:
🚀 20,000 copies sold in 31 seconds
⏱ 33,829 copies sold in 1 minute
⏱ 50,000 copies sold in 15 minutes
📦 92,209 copies sold within 24 hours
📊 Final total sales: 120,870 copiesRevenue:
💰 Revenue exceeded 5.51 million RMB
💴 Total revenue surpassed 12 million RMB✨ First-ever duo magazine
🤍 All fan benefits unlocked

Sales:
🚀 67,341 copies sold within 1 minute
🚀 166,236 copies sold within 5 minutes
📦 227,683 copies sold within the first 24 hoursRevenue:
💴 3,367,050 RMB (within 1 minute)
💴 8,311,800 RMB (within 5 minutes)
💴 Total revenue: 11,384,150 RMB

YUNQI x HAO YIRAN 1st duo concert
The Other Side Concert
🗓️ 28 Feburary / 01 March / 02 March
⏰ 17:30
📍 Broadway Theatre, Broadway Macau

HAO YIRAN Starlight Card
熠然同行 Shining Together
13 Februlary - 20 April 2026 22:59

Obsession Series blind box

Obsession Series - PR Rating Card

PR Rating Card Product Information
* Cards per box: 5 cards
* Size: 88 x 135 mm
* Material: Paper

Card Probability (per box)

Obsession Series - Playing Cards

Playing Cards Product Information
* Contents: 54 cards per deck
* Size: 57 x 88 mm
* Material: Black-core paper

Obsession Series - Flim Strip Collection Card

Flim Strip Collection Card Product Information
* Contents: 1 pack (14 card per box)
* Size: 210 x 90 mm
* Material: Paper

Probability

Obsession Series - Long Badge Blind Box

Long Badge Blind Box Product Information
* Contents: 1 badge per pack / 14 packs per box
* Size: 86 x 55 mm
* Material: PET + TinplateEach box contains 14 packs:
* Either 14 regular designs, Or 13 regular designs + 1 hidden design.The full series includes 22 designs:
* 14 regular designs
* 4 small hidden designs
* 4 large hidden designs

Probability

Obsession Series - Round Badge Blind Box

Round Badge Blind Box Product Information
* Contents: 1 badge per pack / 14 packs per box
* Size: Approx. 75 mm diameter
* Material: PET + TinplateEach box contains 14 packs:
* Either 14 regular designs, Or 13 regular designs + 1 hidden design.The full series includes 22 designs:
* 14 regular designs
* 4 small hidden designs
* 4 large hidden designs

Probability

Obsession Series - Photo Card Blind Box

Photo Card Blind Box Product Information
* Contents: 1 card per pack / 14 packs per box
* Size: 54 x 86 mm
* Material: Photo paperEach box contains 14 packs:
* Either 14 regular designs, Or 13 regular designs + 1 hidden design.The full series includes 22 designs:
* 14 regular designs
* 4 small hidden designs
* 4 large hidden designs

Probability

Obsession Series - Photo Card Blind Box

Photo Card Blind Box Product Information
* Contents: 1 card per pack / 14 packs per box
* Size: 54 x 86 mm
* Material: Photo paperEach box contains 14 packs:
* Either 14 regular designs, Or 13 regular designs + 1 hidden design.The full series includes 22 designs:
* 14 regular designs
* 4 small hidden designs
* 4 large hidden designs

Probability

Obsession Series - Card Blind Box

Card Blind Box Product Information
* Contents: 3 card per pack / 10 packs per box
* Size: 63 x 88 mm
* Material: Photo paper

Probability